Brunswick Memorial Home Receives National Recognition for Innovative Programming, Outstanding Community Outreach

East Brunswick, New Jersey Funeral Home Receives National Recognition


Central New Jersey Funeral Home wins Pursuit of Excellence, Best Funeral Services

Peter Kulbacki, Funeral Director from East Brunswick, receives the Pursuit of Excellence Award

East Brunswick, NJ– The Brunswick Memorial Home in East Brunswick has been honored by the National Funeral Directors Association (NFDA) with the 2012 Pursuit of Excellence Award. Pursuit of Excellence Award recipients raise the bar on funeral service excellence by adhering to the highest ethical and professional standards and providing unsurpassed service to families and communities.

To earn an NFDA Pursuit of Excellence Award, a participating funeral home must meet or exceed business standards set forth by the program and demonstrate proficiency in key areas of funeral service, such as compliance with state and federal regulations; providing ongoing education and professional development opportunities for staff; offering outstanding programs and resources to bereaved families; maintaining an active level of involvement within the community; participating and actively serving in the funeral service profession; and promoting funeral home services through a variety of marketing, advertising and public relations programs. Participants are also required to adhere to a Pledge of Ethical Practices.

“Brunswick Memorial’s voluntary participation in the Pursuit of Excellence Award program reflects a clear determination to exceed the expectations of those they serve,” said NFDA Chief Executive Officer Christine Pepper, CAE. “This prestigious recognition assures families of the high-quality, compassionate service they will receive the moment they walk through the funeral home’s front door.”

For more than 3 decades, the family owned funeral home has been providing exceptional service to Middlesex County residents, including those of East Brunswick, Old Bridge, Monroe, and South River, and prides itself on finding new and innovative ways to help families through a most difficult time. According to Peter Kulbacki, an owner of the firm, “We have an exceptional Care Team that finds great satisfaction in thinking outside of the box. Whether it’s our Modern Classic Motorcycle hearse, our comfort dog Bogan, or our video Memorial Tributes that we create for our clients, if we think it will ease the burden of grief on a family, we’ll do it.” The funeral home was also honored by the International Order of the Golden Rule earlier this year for Exemplary Client Service, one of only 3 funeral homes in the United States to have received that honor this year.

Brian Kulbacki, business manager of the firm, proudly points out the company’s commitment to community service. “My family and our team were very active in supporting not only a number of those families that lost their homes to Tropical Storm Irene, particularly in Spotswood and Jamesburg, but also to several churches and other organizations that were assisting affected residents as well.” Brian also also called attention to the funeral home’s commitment to Habitat for Humanity, having both cosponsored and organized the Habitat “build” in Charlotte, NC at the National Funeral Directors conference as well as sending a volunteer team to work on the project, the third year in a row the firm has done this at the annual convention. “While we’re involved with so many things in the community, our firm pays particular attention to veteran’s causes, and those supporting military families.”

Brunswick Memorial Home in East Brunswick has been owned and operated by the Kulbacki family for more than 30 years, and was built on what had been the original family farm. It has been recognized with numerous awards over the years for exceptional service, and has become the leading funeral service provider for families of all faiths. Just this month, it was recognized by the readers of The Home News as the best funeral home in Central New Jersey.  For more information on the firm, visit or